Dynisma's unique approach to overcoming challenges to get the best results applies to its products and its team, which aligns with Adam’s core values. His passion has always been cars and racing, so working for a company that combines class leading engineering, in a cutting-edge technological environment, designing and manufacturing the best products in the world for both automotive and motorsport industries is a dream come true.
Adam earned a Hons degree in Automotive Engineering Design from Coventry University. He went on to gain a broad range of experience working for over 12 years at MIRA, Ford, Tom Walkinshaw Racing, Rover BMW, Rolls Royce Bentley and Jaguar Land Rover specialising in suspension durability, vehicle dynamics, complete vehicle testing and project management.
Other areas of commercial success include building a £20m internet retail business, which went on to win numerous awards including B2C Ecommerce Website of the Year, Best Online Retailer and Digital Business of the Year. Adam has also appeared as a retail expert, judge and buyer on Channel 4’s “Buy it Now” TV show.
In motorsport, Adam has lived his passion through 6 years of racing different generations of Mazda MX5’s, Lotus Elises and Exige’s, becoming either runner up or winner in 5 National championships. His competitive nature fuels his enjoyment of all aspects of his business development role at Dynisma.