Chief Engineer / CEO
Ash has more than ten years’ experience in engineering, leadership and operational roles at McLaren and Ferrari F1 teams, having been responsible for the operation and development of both teams’ F1 Driving Simulators.
Ash has extensive experience developing hardware and software solutions to deliver immersive and realistic driving simulation experiences to highly discerning and critical elite racing drivers including Lewis Hamilton, Sebastian Vettel, Fernando Alonso, Jenson Button and Kimi Raikkonen. He is the named inventor on the new Ferrari simulator.
In an operational capacity Ash has managed these highly utilised and business critical driving simulators, while also leading multi-disciplinary teams. He has significant experience leading complex projects involving external suppliers and contractors, and has negotiated commercial relationships including joint IP ownership and responsibility matrices.
Prior to entering F1 Ash worked in a demanding operational role in Technology at Goldman Sachs.
Ash has a 1st Class (Hons) Masters degree in Aerospace Engineering from the University of Bath.