James Slade
Lead Business Development Manager - Automotive
James Slade leads Dynisma's automotive business development activities, working closely with global OEMs, tyre manufacturers, and advanced vehicle development teams to accelerate the adoption of high-fidelity Driver-in-the-Loop simulation.
As Dynisma continues to expand its presence across the automotive sector, James helps customers identify new opportunities for simulation-led development, supporting programmes focused on ride and handling, NVH, ADAS, vehicle dynamics and virtual vehicle development methodologies. His role combines strategic account leadership with a deep understanding of the technical and commercial challenges facing modern automotive engineering organisations.
James brings more than 16 years of commercial and business development experience across automotive, motorsport, aerospace and advanced engineering sectors. Prior to joining Dynisma, he held senior commercial roles at Ricardo, Hewland Engineering, Cosworth Electronics and Johnson Matthey, where he worked with premium OEMs, motorsport teams and technology businesses across Europe and North America. Throughout his career, he has secured high-value engineering programmes, developed strategic customer relationships and helped engineering-led organisations expand into new markets and technologies.
Today, James plays a key role in helping automotive customers maximise the value of simulation, enabling faster development cycles, reduced prototype dependency and greater confidence in virtual engineering workflows.
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