McLaren Automotive Announces Dynisma as Official Motion Simulator Partner

Posted: 6th March 2024

1 McLaren X Dynisma Hero Logos

  • Dynisma announced as McLaren Automotive’s Official Motion Simulator Partner
  • Agreement will see Dynisma supply a ground-breaking Dynisma Motion Generator (DMG) driving simulator for use in new vehicle development by McLaren Automotive (McLaren)
  • Motorsport-bred, low-latency, high-bandwidth DMG systems set new standards in automotive simulator technology offering an experience as close to reality as possible
  • McLaren will use its simulator to virtually develop the dynamics, aerodynamics, NVH, HMI, propulsion systems and control systems of new supercars ahead of real-world testing
  • Dynisma’s simulators accelerate new car development by expediting the deployment of prototype vehicles for physical testing
  • The new simulator will be based at the McLaren Technology Centre (MTC) in Woking, Surrey
  • The latest supply arrangement with a major OEM, Dynisma’s automotive simulators are already being utilised by car makers across the world
  • Hi-res media images can be found here.

Bristol, UK, 6 March, 2024:

Dynisma, the leading UK-based motion simulator technology company, has agreed a partnership with McLaren Automotive (McLaren) which will see it supply the British high-performance supercar manufacturer with a state-of-the-art driving simulator, becoming the brand’s Official Motion Simulator Partner.

Bringing a revolutionary approach to virtual automotive road car development, and having been bred in topflight motorsport, Dynisma Motion Generators (DMGs) are already in use by multiple leading automotive OEMs worldwide, the technology bringing game-changing benefits by setting new standards, pairing the lowest latency with the highest bandwidth to create the most immersive, realistic, and responsive driving simulation experience in the world.

4 McLaren X Dynisma

The agreement signed sees Dynisma become McLaren’s Official Motion Simulator Partner with the company’s expert team set to work closely with McLaren over the coming years to fully support the brand’s engineering division in advanced vehicle development programmes enabling it to maximise every benefit of its cutting-edge driving simulator.

Set to be operational at McLaren’s Technology Centre (MTC) in Woking, Surrey, in 2024, the new simulator will be used to virtually develop new McLaren models in a host of key areas, including vehicle dynamics and aerodynamics, propulsion systems, Noise Vibration and Harshness (NVH), control systems and Human Machine Interface (HMI), User Experience (UX) and ergonomics.

Thanks to their ultra-realistic experience, Dynisma’s simulators can accelerate new car development, eliminating the need for multiple, expensive, physical prototypes while enabling countless tests and parallel projects to take place in an efficient, repeatable, sustainable, and closed environment. Dynisma’s technology is already helping global OEMs bring new vehicles to market quicker.

6 McLaren X Dynisma Vehicle Line Exec Director Emmanuele Raveglia

Emmanuele Raveglia, McLaren Vehicle Line Executive Director, said: “We’re very pleased to announce that we are working with Dynisma as our Official Motion Simulator Partner. Harnessing their DMG™ technology allows us to significantly enhance our early performance development and elevate the emotional thrill of driving a McLaren even higher.”

5 McLaren X Dynisma CEO Ash Warne

Ash Warne, Dynisma CEO, said: “I am delighted to announce this agreement with McLaren Automotive, a company with whom we share a relentlessly pioneering mindset. McLaren first proved the benefits of using high-performance driving simulators to develop race cars twenty years ago and so for Dynisma to now become McLaren’s Official Motion Simulator Partner because of our world-leading technology makes me especially proud. To add to that, I also started my engineering career with McLaren Racing back in 2007, so it is fantastic to come full circle.

“Our Dynisma Motion Generators bring a totally revolutionary approach to car development, enabling near perfect correlation between testing and real life – breakthrough features that are already being enjoyed by automotive OEMs globally through the supply of multiple simulators to date. As McLaren’s Official Motion Simulator Partner, we will have an especially close relationship and are looking forward to supporting McLaren as it maximises our world-leading technologies in the development of its next-generation high-performance supercars, enabling it to deliver the most thrilling driving experiences imaginable.”

Developed and built in-house by a team of world-class engineers committed to pioneering solutions in motion generation, Dynisma supplies leading automotive OEMs and motorsport teams around the world. After starting with a simulator commission within the top tier of motorsport, Dynisma now has contracts with multiple car makers and racing teams.

As part of its ongoing expansion, Dynisma’s growth saw the opening of its state-of-the-art 15,000-square feet campus in Bristol last year, where the design, development, engineering and demonstration of the company’s cutting-edge simulators takes place for a global customer base.


About Dynisma

Dynisma, an independent company, was founded in 2017 by experienced F1 driving simulator engineer Ash Warne, who previously led the simulator development efforts for McLaren and other leading racing teams. Dynisma has developed a unique approach to high performance motion generation. Dynisma’s range of Motion Generators (DMGs), feature high bandwidth, low latency, and large excursion motion simulation, delivering class leading driving simulation capabilities.

About McLaren Automotive

McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 100 retailers in over 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since.

As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.
2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.
In 2021, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.
Most recently, it unveiled the lightest and most powerful series-production McLaren, the 750S.
McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include Ashurst, Bowers & Wilkins, Gulf, Pirelli, Plan International, Richard Mille and Tumi.

Hi-res media images can be found here.

Press Contacts
Laura Simpson
T: +44 (0)7944 575 292

Sheryll Goddard
Head Of Marketing, Dynisma

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