Bristol-based driving simulator specialist appoints new Chief Operating Officer and Chief Financial Officer as it enters its next phase of expansion.
- Rich Firmstone joins as Chief Operating Officer, bringing over 25 years of automotive and advanced manufacturing experience.
- Richard Tuffill joins as Chief Financial Officer, bringing extensive financial leadership experience across high-growth engineering and technology businesses.
- Both appointments strengthen Dynisma's executive leadership team as the company continues to scale its UK manufacturing operations and international customer base.
Bristol, UK, 15 October 2026
Dynisma, the multi-award-winning British engineering company specialising in advanced Driver-in-the-Loop driving simulators, has announced two senior appointments to its executive leadership team, strengthening the business as it enters its next phase of global growth.
The appointments follow a strong financial year for Dynisma, with turnover increasing by 77% to £34.9 million in the year ended December 2025. To support its continued expansion, the company has also opened a new 13,000 sq ft facility, the Dynisma Logistics Centre, at the nearby Brookgate Trading Estate, providing additional manufacturing, build and office space alongside its existing 30,000 sq ft Dynisma Technology Campus and headquarters in Bristol.
Rich Firmstone joins as Chief Operating Officer (COO), leading Dynisma's Engineering, Operations, Programmes and Supply Chain functions. Rich brings over 25 years of experience in automotive and advanced manufacturing, with a strong track record in scaling complex engineering operations, improving performance and driving business transformation.
Prior to joining Dynisma, Rich was Operations Director at YASA, the Mercedes-Benz-owned electric motor technology specialist, where he helped drive significant growth in manufacturing capacity and capability. He previously held senior leadership positions at Jaguar Land Rover and GKN, spanning global manufacturing excellence, operational performance and business transformation.
Richard Tuffill joins as Chief Financial Officer (CFO), responsible for shaping Dynisma's financial strategy and supporting sustainable, long-term growth. A qualified chartered accountant, Richard brings extensive experience leading the finance functions of high-growth engineering, energy and technology businesses.
His previous CFO appointments include Horizon Nuclear Power, advanced nuclear technology developer newcleo, Satellite Applications Catapult, AFC Energy plc and GT Green Technologies.
Together, the appointments bring complementary expertise in operational leadership, financial strategy and scaling complex technology businesses, supporting Dynisma's continued expansion across global motorsport and automotive markets.
Graeme Cook, CEO of Dynisma, said:
“These are two significant appointments for Dynisma. We’ve built a strong technology business with a clear competitive advantage. Our focus now is on scaling that capability with the right leadership, structure and discipline, without losing the innovation and entrepreneurial spirit that got us here. Rich and Richard will play a key role in turning that ambition into long-term, sustainable growth.”
-ENDS-
Recent news from Dynisma
- 09 July 2026 – Dynisma appointed Technical Partner of Dallara following multi-simulator DMG-360XY Agreement
- 17 June 2026 – Dynisma recognised as a Deloitte UK Best Managed Company 2026
About Dynisma
Dynisma is a multi-award-winning British engineering company specialising in advanced Driver-in-the-Loop driving simulators, trusted by leading automotive manufacturers, motorsport teams and research institutions worldwide.
Founded in 2017 by former Formula 1 simulator engineer Ash Warne, Dynisma's patented Motion Generator technology combines ultra-low latency, high bandwidth and large excursion to deliver highly responsive, high-fidelity motion and strong real-world correlation.
With more than 165+ specialists, Dynisma designs and manufactures its driving simulators at its Technology Campus in Bristol, UK, trusted by the world’s most demanding motorsport and automotive programmes.
Media enquiries:
Sheryll Goddard
Head of Marketing, Dynisma
E: sheryll.goddard@dynisma.com
Company News: Dynisma Welcomes New COO & CFO
